• Accentuate the link between innovation and markets: anticipate and create to always stay a step ahead.
  • Adapt to customers’ expectations: trends, colours, packaging, simplicity, etc.
  • Get closer to the customer: reduce barriers via networks.
  • Seal the group’s presence at innovation trade shows, and showcase products.
  • Strengthen partnerships with manufacturers in Asia, Europe and North Africa.
  • Deploy a multi-channel strategy to optimise customer relations.
  • Reach a service performance of >98% in 5 days.
  • Develop the export business. Support our customers in foreign markets through our subsidiaries and adapt our products to applicable standards in these countries.