hbf new logo

HBF Group has unveiled its new logo, a banner showcasing its positioning and development goals for 2020.

As 2018 dawns, Group HBF gives its visual identity a fresh look.

Unveiled to the Group’s employees and subsidiaries in late January, this revamped logo continues the shapes and typography of its predecessor. Without discarding the Group’s DNA, indeed on the contrary, this version takes a more modern approach by incorporating the digital dimension in its graphics

This new cleaner contemporary identity conveys the Group’s determination to develop its exports, and highlights its continuing progress in gaining market share in IoT.

Richly meaningful, this logo has also been developed with the Group’s subsidiaries in mind: HBF Lab in Labège, HBF Ibérica in Barcelona, HBF Polska in Warsaw, and HBF Caraïbes in Pointe-à-Pitre.

In the coming months, this logo will be gradually rolled out in its various forms on Group materials online and offline, as well as at the Group’s physical sites, including the logistics warehouse spanning more than 15,000 m² at Bonzom Industrial Park in Mazères (09): the Mazères site, which has been announced as the “pilot” site for the Group’s new visual identity.